Conversion Rate Optimization

POB ACADEMY
POB Academy
Last Update May 23, 2021
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About This Course

MODULE 1 (WEEK 1) LESSON 1 – Introduction

Understanding CRO
Analysis of CRO Landscape Typical Customer’s Buying Process How CRO fits into your Customer

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Journey
B2B CRO vs B2C CRO Consumer Preferences Industry Benchmarks

LESSON 2 – CRO Best Practices – Part I

Key Performance Indicators (KPI’s) Website Optimization
Blog Optimization
UX For Conversion

Key PDPs (Product Detail Pages) Key PLPs (Product Listing Pages) Key Exit Pages
Key Landing Pages Conversion Pages

LESSON 3 – CRO Best Practices – Part II

How to Use Snapshots For Heuristic Analysis How Analyze Heatmaps
Scrollmap, Confetti, Overlay
How To Use The List Report On Crazy Egg How Often To Run Tests

How To Optimize Your Site Overtime

MODULE 2 (WEEK 2)
LESSON 1 – CRO Best Practices – Part III

 How to Use Recordings
 Quantitative Research
 Testing & Iterating
 Converting Traffic to Leads  Copy Teardowns

 Conversion Hacks
 Landing Pages
 A/B Testing
 How to get to a 200% conversion rate lift

LESSON 2 – CRO Best Practices – Part IV

  •   Lessons From Top 25 Retailers
  •   Leveraging Trends
  •   Retargeting
  •   Messenger AI & Conversion
  •   Analysis Framework
  •   CRO Tests You Need To Be Running
  •   How Companies Like Amazon, NewEgg, Shopify

    & BigCommerce are using CRO to maximize revenue

    LESSON 3 – Summary

    •   Course Summary
    •   Page Experience Update
    •   Multi-Channel Marketing (SEO, Social, Paid,

      Email, Influencer)

    •   Assets, Workflows & Templates
    •   CRO Taskmaster sheet
    •   How to Use This Course
    •   What to do next

Curriculum

MODULE 1 (WEEK 1) LESSON 1 – Introduction

Understanding CRO Analysis of CRO Landscape Typical Customer’s Buying Process How CRO fits into your Customer

Journey

B2B CRO vs B2C CRO Consumer Preferences Industry Benchmarks

Your Instructors

POB Academy

Digital Marketing Team

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POB Academy is a digital training arm of Princesage Online Branding saddled with the responsibility to simplify digital market training for business owners.
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