About This Course
Market Research Data Sources
How to gather market research
Search Engine Optimization has been a competitive knowledge every business owner desires to own. However, this knowledge can seem very complicating to implement for your business. We have simplified SEO to what is the most important thing you need to learn and the tools available to implement this knowledge.
Learning Objectives
Search engine optimization or SEO in short, is a set of rules that can be followed ... Their direct benefit is an increase in organic traffic and their indirect benefit is having ... Yes, there are various SEO courses and online guides that can help you .
Requirements
- Laptop/PC
- Internet
- Content Writing Skills
Target Audience
- Business Owners
- Digital Marketer
- Entrepreneurs
Curriculum
20 Lessons2h
What is SEO and how it affects your business?
Breaking Down Google’s SERP: Here's what makes up a Google search page
Local Landing Pages: The ideal format for a local landing page
Local Directories List: A list of directories to submit your site to
Marketing Acronyms Glossary: Glossary for all marketing words
Introduction to SEO20:10:30
Keyword Research Basics
Musketeer Persona Worksheet: Get a better understanding of your customer
220 Profitable Buyer Keywords: This will help you find profitable keywords.
Optimizing your search rankings
There are on page and off page SEO
Content Marketing Made Simple
content marketing is focused on using valuable and relevant content to drive profitable customer or client action. SEO without content marketing is like a body without a soul.
How to boost your content
5 Research-Based Actions to Improve Your Content Marketing
Focus on building an audience. ...
Get better at content creation to boost overall success. ...
Streamline your workflow. ...
Set realistic expectations about what content marketing can achieve. ...
Make a commitment to content marketing and stick with it.
Link Building
Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority.
Analysing Google Search
Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Setting up your brand
Focus on building your brand online
Your Instructors
POB Academy
Digital Marketing Team
POB Academy is a digital training arm of Princesage Online Branding saddled with the responsibility to simplify digital market training for business owners.
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