Simplified SEO

POB ACADEMY
POB Academy
Last Update May 26, 2021
2 already enrolled

About This Course

Market Research Data Sources

How to gather market research

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Search Engine Optimization has been a competitive knowledge every business owner desires to own. However, this knowledge can seem very complicating to implement for your business. We have simplified SEO to what is the most important thing you need to learn and the tools available to implement this knowledge.

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Learning Objectives

Search engine optimization or SEO in short, is a set of rules that can be followed ... Their direct benefit is an increase in organic traffic and their indirect benefit is having ... Yes, there are various SEO courses and online guides that can help you .

Requirements

  • Laptop/PC
  • Internet
  • Content Writing Skills

Target Audience

  • Business Owners
  • Digital Marketer
  • Entrepreneurs

Curriculum

20 Lessons2h

What is SEO and how it affects your business?

Breaking Down Google’s SERP: Here's what makes up a Google search page Local Landing Pages: The ideal format for a local landing page Local Directories List: A list of directories to submit your site to Marketing Acronyms Glossary: Glossary for all marketing words

Keyword Research Basics

Musketeer Persona Worksheet: Get a better understanding of your customer 220 Profitable Buyer Keywords: This will help you find profitable keywords.

Optimizing your search rankings

There are on page and off page SEO

Content Marketing Made Simple

content marketing is focused on using valuable and relevant content to drive profitable customer or client action. SEO without content marketing is like a body without a soul.

How to boost your content

5 Research-Based Actions to Improve Your Content Marketing Focus on building an audience. ... Get better at content creation to boost overall success. ... Streamline your workflow. ... Set realistic expectations about what content marketing can achieve. ... Make a commitment to content marketing and stick with it.

Link Building

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority.

Analysing Google Search

Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Setting up your brand

Focus on building your brand online

Your Instructors

POB Academy

Digital Marketing Team

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POB Academy is a digital training arm of Princesage Online Branding saddled with the responsibility to simplify digital market training for business owners.
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Free
Level
All Levels
Duration 2 hours
Lectures
20 lectures
Language
English

Material Includes

  • Keyword Tools Analysis
  • Competitor's Analysis tool
  • The domain name and host
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