What is SEO and how it affects your business?

Breaking Down Google’s SERP: Here's what makes up a Google search page Local Landing Pages: The ideal format for a local landing page Local Directories List: A list of directories to submit your site to Marketing Acronyms Glossary: Glossary for all marketing words

Keyword Research Basics

Musketeer Persona Worksheet: Get a better understanding of your customer 220 Profitable Buyer Keywords: This will help you find profitable keywords.

Optimizing your search rankings

There are on page and off page SEO

Content Marketing Made Simple

content marketing is focused on using valuable and relevant content to drive profitable customer or client action. SEO without content marketing is like a body without a soul.

How to boost your content

5 Research-Based Actions to Improve Your Content Marketing Focus on building an audience. ... Get better at content creation to boost overall success. ... Streamline your workflow. ... Set realistic expectations about what content marketing can achieve. ... Make a commitment to content marketing and stick with it.

Link Building

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority.

Analysing Google Search

Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Content Marketing As A Pro

WHIPS Framework: Customer types to be aware of.

20/20 Rulebook: Rules to follow.

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Content Creation Template: Guide to creating content

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