About This Course
Build practical team capability with Business Growth and Marketing ROI Resource Library. This course helps employees and managers apply the demonstrated tools and methods to their organization’s daily work.
What the training covers
- Seven B2B Proof Frameworks – Case Study Sales Guide
- Business Website Builder – Planning Workbook
- Price for the Value You Create – Value Pricing Guide
- Make Your Ad Budget Work – Practical Learning Guide
- Paid Ads Improvement Lab – Ai Prompt Collection
- AI Investment Scorecard – Small Business Calculator
Apply the learning at work
Follow the demonstrations, use the included learning resources, and practise the relevant steps on an approved company project. Teams can use the curriculum to strengthen execution, share a consistent workflow, and review their results together.
Learning Objectives
Plan and review campaigns using practical guides and checklists
Apply the included worksheets and prompts to your business
Connect the course concepts to measurable marketing outcomes
Material Includes
- 34 branded PDF resources
- 3 audio workshops
Requirements
- Internet access and a PDF-capable browser
- A business or practice campaign for the exercises
- Relevant advertising account only if you choose to implement live campaigns
Target Audience
- Company employees, department leads and managers applying the curriculum to their organization’s workflows and customer-facing work.
Curriculum
37 Lessons45m 26s
Business Strategy and Practical Tools
Seven B2B Proof Frameworks – Case Study Sales Guide00:00:00
Business Website Builder – Planning Workbook00:00:00
Price for the Value You Create – Value Pricing Guide00:00:00
Make Your Ad Budget Work – Practical Learning Guide00:00:00
Paid Ads Improvement Lab – Ai Prompt Collection00:00:00
AI Investment Scorecard – Small Business Calculator00:00:00
From Ad Clicks to Customers – Funnel Strategy Blueprint00:00:00
Customer Loyalty by Design – Heart Method Playbook00:00:00
Your Best Marketing Channel – Selection Strategy Guide00:00:00
Ad Channel Decision Map – Platform Selection Framework00:00:00
Content Strategy and Measurement
Measurement, ROI and Optimization
Creative, Copywriting and Testing
Email Performance
Performance Max Campaigns
Google Search Advertising
Audio Workshops
Your Instructors
POB Academy
Digital Marketing Team
POB Academy is a digital training arm of Princesage Online Branding saddled with the responsibility to simplify digital market training for business owners.
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