Conversion Testing and Optimization for Marketing Teams
About This Course
Build practical team capability with Conversion Testing and Optimization for Marketing Teams. This course helps employees and managers apply the demonstrated tools and methods to their organization’s daily work.
What the training covers
- Common Elements
- Test Variations
- Find Your Winning Ad Message – A/B Testing Guide
- Analysing Results
Apply the learning at work
Follow the demonstrations, use the included learning resources, and practise the relevant steps on an approved company project. Teams can use the curriculum to strengthen execution, share a consistent workflow, and review their results together.
Learning Objectives
How to set up and conduct split tests
Identifying key elements to test for maximum impact
Analyzing test results to make data-driven decisions
Best practices for running and optimizing multiple tests
Improving conversions through strategic testing
Material Includes
- Video Lessons (HD Quality)
- Introduction
- Practical tips and examples for real-world testing
- Data interpretation insights
Requirements
- No prior knowledge of split testing required
- Basic understanding of digital marketing or online sales
- Access to tools like landing page builders, email platforms, or ad managers (e.g., Mailchimp, Unbounce, Google Ads)
- Curiosity to test, optimize, and improve campaign performance
Target Audience
- Company employees, department leads and managers applying the curriculum to their organization’s workflows and customer-facing work.
Curriculum
5 Lessons23m 15s
Split Testing
Video course providing 4 lessons on split testing, teaching you how to improve conversions through effective testing strategies.
Introduction00:00:37
Common Elements00:9:19
Test Variations00:4:49
Find Your Winning Ad Message – A/B Testing Guide00:00:00
Analysing Results00:8:30
Your Instructors
POB Academy
Digital Marketing Team
POB Academy is a digital training arm of Princesage Online Branding saddled with the responsibility to simplify digital market training for business owners.
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