About This Course
From Beginner to Pro Campaign Manager
Master the art of online advertising with this in-depth Google Ads Masterclass. Whether you’re a business owner, freelancer, marketer, or aspiring ad specialist, this course walks you step-by-step through creating high-performing Google Ads campaigns that convert.
From the fundamentals of campaign setup to advanced strategies like retargeting, match types, conversion tracking, audience segmentation, and bidding strategies — you’ll gain the skills needed to drive real results. Learn how to analyze data, optimize your ad copy, and scale with confidence using the latest tools and AI enhancements.
Packed with screen recordings, real-world strategies, and downloadable resources, this course gives you everything you need to succeed in the Google Ads ecosystem.
Learning Objectives
Material Includes
- 40+ Video Lessons (HD Quality)
- AI Prompt Document
- Excel Ad Copy Formulas
- Step-by-step screen recordings
- Setup walkthroughs for retargeting & audience targeting
- Downloadable resources
- Lifetime access & updates
Requirements
- No prior experience with Google Ads is necessary
- A Gmail account to access Google Ads and Google Analytics
- Basic understanding of your business goals and target audience
- Willingness to test, optimize, and analyze ad performance
- Internet connection and a laptop/desktop recommended
- Optional: Use of a coupon for first-time ad credit
Target Audience
- Digital marketing beginners & intermediates
- Small business owners looking to drive traffic and sales
- Freelancers and virtual assistants managing client ads
- Marketing professionals upgrading their Google Ads skillset
- Ecommerce entrepreneurs seeking profitable traffic
- Anyone looking to get certified or improve ad performance
Curriculum
Introduction
Introduction00:00:00
Google Ads Placements
Google Ads Set Up
Research & Targeting
Insights & Report
Inside the Google Ad Types
Strategies
Retargeting Ads
Additional Resources
POB Ads Strategy
Your Instructors
POB Academy
Digital Marketing Team
