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Lead Generation Fundamentals for Sales and Marketing

Last Update October 15, 2026
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About This Course

Build practical team capability with Lead Generation Fundamentals for Sales and Marketing. This course helps employees and managers apply the demonstrated tools and methods to their organization’s daily work.

What the training covers

  • Lead Generation
  • Lead Generation
  • Lead Generation
  • Lead Generation

Apply the learning at work

Follow the demonstrations, use the included learning resources, and practise the relevant steps on an approved company project. Teams can use the curriculum to strengthen execution, share a consistent workflow, and review their results together.

Learning Objectives

Understand the lead-generation workflow demonstrated
Identify how it can support your business
Develop a practical plan for testing the techniques

Material Includes

  • Video lessons: 4

Requirements

  • A computer with internet access
  • Access to the tools demonstrated in the recordings
  • A practice project or business idea

Target Audience

  • Company employees, department leads and managers applying the curriculum to their organization’s workflows and customer-facing work.

Curriculum

4 Lessons10m 38s

Core Lessons

Lead Generation00:00:29
Lead Generation00:3:29
Lead Generation00:2:14
Lead Generation00:4:26

Your Instructors

POB Academy

Digital Marketing Team

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1 Student
POB Academy is a digital training arm of Princesage Online Branding saddled with the responsibility to simplify digital market training for business owners.
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₦12000

Level
All Levels
Duration 10.6 minutes
Lectures
4 lectures

Material Includes

  • Video lessons: 4

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