About This Course
Build practical team capability with Local Business Marketing and Search Visibility. This course helps employees and managers apply the demonstrated tools and methods to their organization’s daily work.
What the training covers
- Introduction into Digital Advertising for Local Businesses
- Google Ads Introduction by Hazel Owens
- Where Ads are Shown – Google Ads Overview – Introduction
- 1 Where Ads are Shown – Google Ads Overview
- Set up your Google Ads Account
- Google Start and End Dates
Apply the learning at work
Follow the demonstrations, use the included learning resources, and practise the relevant steps on an approved company project. Teams can use the curriculum to strengthen execution, share a consistent workflow, and review their results together.
Learning Objectives
Plan advertising across the channels covered
Understand tracking, targeting, and campaign setup
Improve business listings and local search visibility
Material Includes
- Video lessons: 114
- Companion audio recordings: 5
- PDF resources: 25
- Documents and source files: 85
- Downloadable source archives: 2
Requirements
- Access to the advertising platform demonstrated
- A business or practice campaign to work with
- A budget is needed only if you choose to run live paid ads
Target Audience
- Company employees, department leads and managers applying the curriculum to their organization’s workflows and customer-facing work.
Curriculum
115 Lessons19h 29m 13s
Google Ads
Introduction into Digital Advertising for Local Businesses00:2:21
Google Ads Introduction by Hazel Owens00:00:46
Where Ads are Shown – Google Ads Overview – Introduction00:1:59
1 Where Ads are Shown – Google Ads Overview00:7:37
Set up your Google Ads Account00:4:1
Google Start and End Dates00:3:31
Ad Scheduling Basics00:8:55
Google Ads Device Targeting00:10:54
Google Ads Coupon Setup00:2:12
Google Ad Copy Best Practices00:9:10
Targeting and Settings Introduction00:1:2
Google Analytics Linking and Conversion Setup00:10:22
Billing Setup and Launching your First Campaign00:4:49
Exact Match Meaning00:00:23
Negative Keywords00:9:17
Negative Keywords 200:8:3
Google Ads Editor – Keywords Upload00:15:47
Search Terms Report – Explanations00:20:57
Google Ad Extensions 100:1:50
Google Ad Extensions 200:5:51
Google Ad Extensions 300:18:27
Google Discovery Ads00:16:32
Conversion Goal Setup00:6:47
Google Max Performance Ads00:13:35
Audiences & Segments & Targeting00:33:20
Introduction into Retargeting00:00:54
Google Retargeting – Explanations 100:4:11
Google Retargeting – Explanations 200:10:8
Google Retargeting – Screen Recording – Setup 100:9:7
Google Ads – Customer Match00:11:9
YouTube Ads
Bing Ads
Meta Ads
LinkedIn Ads
Google my Business
Bing Places
TripAdvisor
Local SEO
Positive Mindset
Course Resources
Your Instructors
POB Academy
Digital Marketing Team
POB Academy is a digital training arm of Princesage Online Branding saddled with the responsibility to simplify digital market training for business owners.
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