About This Course
Build practical team capability with Website Traffic Strategy for Brand Marketing. This course helps employees and managers apply the demonstrated tools and methods to their organization’s daily work.
What the training covers
- Introduction Why Traffic is Your Most Valuable Resource
- Quality vs Quantity
- SEO Basics – How to Use Google to Bring Targeted Visitors to Your Pages
- Advanced SEO for 2020 and Beyond
- Content Marketing – Yes Content is King
- Social Media as a Source of Big Traffic
Apply the learning at work
Follow the demonstrations, use the included learning resources, and practise the relevant steps on an approved company project. Teams can use the curriculum to strengthen execution, share a consistent workflow, and review their results together.
Learning Objectives
Choose traffic channels that fit your audience
Connect content and SEO with a clear message
Review the visitor experience and growth tactics
Material Includes
- Video lessons: 10
Requirements
- A computer with internet access
- Access to the tools demonstrated in the recordings
- A practice project or business idea
Target Audience
- Company employees, department leads and managers applying the curriculum to their organization’s workflows and customer-facing work.
Curriculum
10 Lessons30m 2s
Core Lessons
Introduction Why Traffic is Your Most Valuable Resource00:2:48
Quality vs Quantity00:3:00
SEO Basics – How to Use Google to Bring Targeted Visitors to Your Pages00:3:11
Advanced SEO for 2020 and Beyond00:3:11
Content Marketing – Yes Content is King00:3:1
Social Media as a Source of Big Traffic00:3:8
The Missing Ingredients Branding and Messaging00:2:55
The User Experience00:2:57
Growth Hacks That Really Work00:3:8
Conclusions Knowing Your Goal00:2:43
Your Instructors
POB Academy
Digital Marketing Team
POB Academy is a digital training arm of Princesage Online Branding saddled with the responsibility to simplify digital market training for business owners.
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