About This Course
Build practical team capability with YouTube Advertising for Brand Acquisition. This course helps employees and managers apply the demonstrated tools and methods to their organization’s daily work.
What the training covers
- Minimum Viable Equipment
- Video Creation Tools
- Video Editing Tools
- Set Up An Autoresponder
- Create a Landing Page
- Connect Your Autoresponder To Your Shopping Cart
Apply the learning at work
Follow the demonstrations, use the included learning resources, and practise the relevant steps on an approved company project. Teams can use the curriculum to strengthen execution, share a consistent workflow, and review their results together.
Learning Objectives
Prepare a landing page and video ad assets
Connect conversion tracking to campaign goals
Set up targeting and a YouTube ad campaign
Material Includes
- Video lessons: 21
Requirements
- Access to the advertising platform demonstrated
- A business or practice campaign to work with
- A budget is needed only if you choose to run live paid ads
Target Audience
- Company employees, department leads and managers applying the curriculum to their organization’s workflows and customer-facing work.
Curriculum
21 Lessons41m 46s
Core Lessons
Minimum Viable Equipment00:2:25
Video Creation Tools00:2:19
Video Editing Tools00:1:57
Set Up An Autoresponder00:1:55
Create a Landing Page00:2:19
Connect Your Autoresponder To Your Shopping Cart00:2:19
Basic Channel Branding and Customization00:2:41
Open Your Google Ads Account00:1:40
Google Conversion Tracking Part 100:2:8
Google Conversion Tracking Part 2 – Actions00:1:48
Google Conversion Tracking Part 3 – Tags00:1:23
The Google Site Kit Plugin00:1:24
YouTube Ads Video Creation Assets00:2:59
Add In A Voice Over to the Video00:2:23
YouTube Creative Outsource Partners00:1:23
Ad Formatting00:2:4
Find My Audience – In Segment Targeting00:1:53
Find My Audience Affinity Segmenting00:2:00
Set Up Your YouTube Ad00:1:48
Create the YouTube Ad Video00:1:40
Set Up Your YouTube Ad – Part 200:1:18
Your Instructors
POB Academy
Digital Marketing Team
POB Academy is a digital training arm of Princesage Online Branding saddled with the responsibility to simplify digital market training for business owners.
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