Watch full video or scroll down to watch in splits as you read Download Video A good marketing or ads placement is not about the sweetest words, designs or tools, but about the right message, strategy and call to action 65% of what yields conversion lies not in the welcome message but in the follow up call. A complete marketing process is one that covers awareness, interaction, engagement and reputation management with a brand and her customers Download Video There are two major options available for marketing. We will briefly highlight, discuss and recommend what best fits your business & budget based on experiences with past clients. There are as follows: Digital Marketing and Retail Marketing 1.       Digital Marketing: Interestingly, when we mention digital marketing, people only think of social media management, website design, google analytics and more but digital marketing is weigh more than what you think and has been in existence longer than 100 years.  The First Digital Marketer in History.. Source: Wikipedia As the name implies, Digital marketing is a marketing that is designed or disseminated via digital applications.  Digital marketing can be categorized into two: Offline Marketing and the Online Marketing.  Any of the above mentioned is a great aspect to reach a selected audience which can yield better conversion, but let’s start with “Offline Marketing”. a.       Offline Marketing: The offline marketing can also be divided into the conventional media placement, prints, and mobile marketing. Image Source www.pob.com.ng i.                     The Conventional media placement: this is the regular placements via TV, Radio, Newspapers, Bus branding, billboard etc.              This type of placement is usually reserved for high rated companies with huge budget even though her results can’t be fully measured. Especially for billboards                       If your business is a small or medium scale business don’t even think about billboards lol, because you have a slim chance of getting the value for your money. Even the big players are realizing this. This is why you will find more vacant billboards on the street.             However, if you choose the conventional media placement, always remember it’s all about 3 focused strategies to gain conversion because you only have few seconds to win the attention of viewers whether or not your focus is brand awareness or brand engagement:              These 3 focused strategies must align around “A simple brand message, curiosity/humour/highlighted customer needs and a call to action”. When many things reflects on the faces of viewers, they get nothing (Eliminate too many information & distractions). Brands like GTBank, Samsung, and Airtel etc. play this game very well.            Although, graphics and quality is an essential ingredient to delivering result, conversion is all that matters for ROI & simplicity is what depicts professionalism Image Source: Flint group ii.                   Prints:  This type of marketing shares similar traits with conventional media, but it is widely used by small scale enterprises. (Make your placement as simple as possible with actionable phrases (Call Now, Register now, Scan to Buy etc.)             Examples are fliers, banners, T-shirts etc. Even though print share similar strategies with conventional media placement, entrepreneurs and business experts must apply caution when maximizing this placement. Swipe to see why this banner ads will be effective Swipe to see why this banner ads will be effective …Ads by @jekaplaynaija #Marketing #Branding #advertising #Food #catering A post shared by Princesage Online Branding POB (@pobranding) on Apr 13, 2018 at 11:08am PDT                        As oppose the conventional media where deployment is done by advertising media or publishing firms, the prints deployment can be done by anyone through the application of DIY (Do it yourself) or a local graphic expert. Call 07081557995 for prints             For this reason, you must identify all legal obligations, environment restrictions and fees to be paid to regulatory bodies governing your activities like LASAA (Lagos State Signage & Advertising Agency), should in case you’ll need to make legal payment for using branded cars, signage, banner, posters and even branded t-shirts etc.             An example is a challenge we suffered with one of our client’s activation “BLUDOT Xplorer” at Shoprite Mall Ikeja in the year 2015, where we paid a fine of N25,000 for violating the Mall’s rules for activation, using branded T shirts to market in the mall without proper authorization. #Coverface. Don’t learn the hard way iii.             Mobile Marketing: examples are Personalized text, voice calls, USSD/short codes, IVR, Mobile app.                       Personalized Bulk SMS is an extra feature from the regular Bulk SMS where you can personalize communication to multiple recipients who visited your store.             Download Video             For example, you can send appreciation messages after each working day to all prospects and customers at the punch of one button, who visited your store or purchased an item.            (Hi Bayo, we want to say a big thank you for purchasing XYZ, get 20% discount for your next purchase. We would love to see you again).             You can offer discounts on next purchase or referral benefits, as this will increase your chances to boost conversion. Use talk.pob.ng for this service.            Voice Calls: This is a recorded voice message sent to multiple number of recipients at the punch of one button using your GSM number.            This is well used by politicians in Nigeria, but one should avoid sending spam voice calls like what most regular network providers in Nigeria do.             I’m sure you don’t have money to