Click to watch full video in English or scroll down to watch in bits As we say make we carry Digital Marketing reach street (Grass root), we no forget our oyinbo people dem dem wey they find our scatter scatter english hard to read. If you wan rush read this article for english, u go gats read this one or make you watch all the videos wey dey this article as you they read If you enjoy this one wey we dey yarn you for pigdin English and go like make we dey do the video for pidgin, abeg type “Abeg give us video” for the live chat wey dey the bottom right of ya screen. Oya!! Make we begin touch light the matter Better marketing or advert no be about big big grammar, abi fine fine design, na say make e carry confirm tori and better call to action %65 of marketing wey dey really jawo (Conversion) no be for the welcome tori, but for the close marking (follow up call). Better marketing process na the one wey go make people sabi you, make them fit relate with you, make them padi with you, or give your brand correct respect among him competitors. We get two ogbonge options wey dey for marketing, make we sharply torchlite, and recommend the one wey better pass for your business, and wey no go tear your pocket base on one or two logistics wey we don get with past clients them. The ogbonge two options na: Digital marketing and Retail marketing 1.Digital Marketing: I notice sey whenever dem mention digital marketing this days, our mind na sey na only online things, abi social media, abi sey you must to get website, abi you must get internet. No be lie sey all this ones sef follow body, but Digital marketing pass wetin you think o. Edon even dey now for over 100 years, and all this times nothing like social media or internet don dey. As the name take be, digital marketing na any kind marketing wey they use any form of digital application take pass message wey dey for ground We get two types of digital marketing:  one na the Offline Marketing and the other na Online Marketing. Both of this two types na better way to reach people and yield better conversion, but we go first torchlite the offline marketing  Download Video a.Offline Marketing: This kind marketing sef get him own different types wey be conventional media placement, prints, and mobile marketing. i.The Conventional media placement: this na the regular placements wey we dey see for TV, Radio, Newspapers, Bus branding, billboard etc  This type  na for big big companies them with better budget even though them no go fit align the success like that If your business na small or medium scale business,  no even think about billboards o, na laff dem go just laff you based on say e no sure sey you go get the value of your money back. Even them the big companies sef don wise up, na why we dey see too many vacant billboards for road again this days But if you sey na conventional media placement you wan do, always remember sey na about 3 focused strategies to showcase your message because na only few seconds you get to win the attention of viewers, whether na brand awareness or brand engagement you wan get These 3 strategies must to align with “Simple Brand/Selling message, Curiosity/Humour plus better Call to action“ When your advert don too carry plenty information put for the viewers dem face, dem no go see anything, so your advert must to find way reduce distraction. Ogbonge Brands like GTBank, Samsung, and Airtel dey sabi play this game well well.  Even though sey we sabi sey graphics and quality dey important to deliver better result, na conversion truly matter for ROI & unto say simplicity na em dey show profesionalism ii. Prints:  This kind marketing wan resemble conventional media small, but na mainly small scale enterprises dey use am pass. (Make your placement simple well well and carry better call to action like (Call Now, Register now, Scan to Buy etc.) Swipe to see why this banner ads will be effective Swipe to see why this banner ads will be effective …Ads by @jekaplaynaija #Marketing #Branding #advertising #Food #catering A post shared by Princesage Online Branding POB (@pobranding) on Apr 13, 2018 at 11:08am PDT              Example na fliers, banners, T-shirts etc. Even though sey print dey share the same strategy with conventional media, entrepreneurs and business experts must dey carefull when dem dey use this pattern. Unlike the conventional media wey dey always use advertising media  or publishing firms take pass message, you fit do your prints yourself or even give graphics designer expert. (You fit call better person to helep run this package: 07081557995 or use Printivo) Because of this, you must  to identify all the legal obligations, environment restrictions for brand t-shirts and fees wey you go need pay to regulatory bodies wey dey govern these activities. Example na- LASAA (Lagos State Signage & Advertising Agency), in case you go need make legal payment to fit use branded cars, signage, banner and posters.  Better example, na one yawa wey gas with one of our client activation, “BLUDOT Xplorer” for Shoprite Mall Ikeja around that kind 2015, wey we pay fine of N25,000 because sey we break the  rules Shoprite set for activation, as we use branded T shirts take market for mall without proper authorization. #ShameTheyCatchUsHere. You better no go learn the hard way iii.  Mobile Marketing: example of this type of marketing na: Personalized text, voice calls, USSD/short codes, IVR, Mobile app.             Download Video Personalized Bulk SMS na jara to the normal Bulk SMS, where you fit personalize your message give plenty people wey waka come your store. For example, you fit send personal appreciation message give plenty customers with just